Your brand and business mean the world to you. The logo, taglines, business models are all your blood, sweat and tears through the long journey of research and development.
In the blink of an eye, another individual could claim your rights as theirs, especially with imitations on social media. What can you do to protect your business? This is where passing off comes into the picture.
Passing off is a common law tort, which can be used to enforce unregistered trademark rights. The law of passing off prevents one person from misrepresenting his goods or services as that of another.
The concept of passing off has undergone changes in the course of time. At first it was restricted to the representation of one person’s goods as those of another. Later it was extended to business and services. Subsequently it was further extended to professions and non-trading activities. Today it is applied to many forms of unfair trading and unfair competition where the activities of one person cause damage or injury to the goodwill associated with the activities of another person or group of persons.
Our esteemed speaker, Ms. Esther Ong also spoke on the elements of passing off and some case studies that relates to our audience. To this, we thank both our speaker and our audience for taking part in our interactive discussion on ClubHouse. We look forward to seeing everyone again!
Wholistic Family Association 